January 3

Your Real Role in Building Your Business

Want to know what your real role should be in building your business?

Hey there! Alyson Lex here, and today I want to talk to you about something that doesn't often get the limelight in conversations about entrepreneurship. We're all familiar with the standard response when someone asks us what we do—a coach, an author, a copywriter. But let's dig deeper, because as business owners, we know that your real role in building your business goes far beyond our specific expertise. 

In this blog post, I'll shed some light on the true nature of entrepreneurship and why building your business should be your top priority.

Going Beyond Labels: Your Multifaceted Journey

When we embrace the entrepreneurial path, we become more than just our job title. Sure, being a coach, a copywriter, or a landscaper is part of what we do, but it only scratches the surface. Running and building our businesses demand more effort, time, attention, and continuous education than simply performing the tasks associated with our profession. As a result, it's crucial for us to understand that we wear many hats.

The Marketer Within You

Sure, you're a coach, but you're also a marketer. You understand the importance of promoting your services, reaching out to potential clients, and showcasing your expertise. Without marketing, your business will struggle to thrive, no matter how skilled you are in your field. When you recognize your role as a marketer, you can embrace this responsibility and develop effective strategies to attract clients.

The Power of Building a List

As entrepreneurs, we recognize the significance of building a list—a community of individuals who are interested in what we have to offer. Whether it's through email marketing or social media following, having a list is essential to the growth and sustainability of our business. By investing time in list building, we can nurture relationships with our audience, provide value, and ultimately convert them into loyal customers.

The Art of Selling

Sales might not be your favorite aspect of running a business, but it's a vital part of the process. Remember, you are the best person to sell your own services. No one can convey your passion, expertise, and unique value proposition like you can. Embrace the role of a salesperson, continuously refine your pitch, and discover effective methods to convert leads into paying clients.

The Hustler's Mentality

Building your business requires hustle. It's about going the extra mile, putting in the effort, and staying dedicated to your vision. As an entrepreneur, you're in charge of your own success. While you can delegate tasks and seek assistance, no one can manifest your dreams like you can. Embrace the hustle, get out there, and make things happen. Your determination and perseverance will directly impact the growth of your business.

Prioritizing Your Business

Yes, serving your clients well is essential for a thriving business, but don't forget that without an ongoing focus on business development, you won't have clients to serve. Prioritizing marketing, education, and staying up-to-date with trends is crucial to keep the flow of new leads coming in. Create a balance between serving your current clients and actively pursuing new ones, ensuring a continuous stream of business growth.

So, there you have it. As entrepreneurs, our true role extends beyond the job titles we often use to define ourselves. We are marketers, list builders, salespeople, and hustlers. Building our businesses should be our primary focus, as it is through this that we sustain and expand our reach. Embrace your multifaceted journey and cultivate the skills necessary to thrive in the ever-evolving world of entrepreneurship. Remember, you have the power to shape your own success.

Do you have any words of wisdom to share, or do you profoundly disagree with something I said and want to let me know? I’m all ears! Comment below and let's talk about it.


You may also like


Well, well, well... where do we go from here?

Want help with your copy, product, launch, or marketing strategy?

Lucky for you, I'm really, really good at that! Let's hop on a zoom and talk about what's going on and how I might be able to help.

Wanna grab a free guide to help you with your email marketing?

This download will show you the FOUR essential sequences to have - and what's more, I'll tell you what to write AND when to send it. 

Want copy expertise for your audience?

I l-o-v-e helping audiences understand the art + science of sales copy... and I make a darn great guest expert on stages, podcasts, webinars, and summits. 

Wanna to hear some awesome marketing advice?

Get REAL, actionable information from experts all around the industry - all with the goal of helping you increase leads and sales. 

>