September 6

The Art of Selling Online Courses: How to Boost Your Course Revenue with Bonuses

Hey there! Alyson Lex here, and I want to spill the beans on a little secret that can supercharge your online course revenue. We all know that creating and selling online courses takes effort, but there’s a simple technique that can give you a massive boost – offering bonuses. 

In this article, I’ll dive deep into the art of selling online courses and share how to sell more courses by strategically using bonuses. So, strap in and let’s get started!

1. The Power of Bonuses in Selling Online Courses

Bonuses are the secret weapon in your online course marketing arsenal. They can help create that oh-so-important perceived value and make your course feel more enticing to potential customers. 

Picture this: Imagine you’re considering buying a course, and it comes with a few extra goodies like additional guides, templates, or exclusive access to a supportive community. Suddenly, the whole package feels beefier and more valuable. That’s the power of bonuses!

2. The Bonus Sandwich Approach: Packaging Your Extras Strategically

When it comes to packaging your bonuses, I recommend using the “bonus sandwich approach.” This technique involves placing bonuses strategically around your main course content. Think of it as building a sandwich:

Top Piece: 

The bonuses at the top of the sandwich are like the bread. They’re what your customers need to get started. It could be a quick start guide, a checklist, or a mini-training to help them hit the ground running.


The middle of the sandwich is your actual course. This is where your customers will get the juicy, meaty content they signed up for. Deliver on your promises here, and make sure your course provides real value.

Bottom Piece: 

The bonuses at the bottom of the sandwich are like the bread on the bottom – they’re what your customers need to continue their success even after completing your course. For example, if you’re teaching a home organization course, you could include bonuses like a decluttering guide or a weekly task checklist.

This bonus sandwich approach not only enhances the overall value of your course but also helps address any gaps your customers may have felt while trying to solve their problems.

3. Perceived Value: Enhancing the Appeal of Your Online Course

Perceived value is a game-changer when it comes to selling online courses. Customers want to feel like they’re getting their money’s worth and that your course will genuinely solve their problems. By offering relevant and valuable bonuses, you can provide that extra oomph and make your course irresistible. It’s all about closing the gaps and adding value to your customer’s journey.

4.  Conversations: Unlocking Insights for Bonus Offerings

When determining what bonuses to offer, it’s crucial to have conversations with your potential customers. But here’s the secret: instead of lengthy phone calls, opt for DMs or messenger conversations. This approach makes it easier for busy individuals to provide valuable information. Ask open-ended questions to gather their thoughts and opinions before suggesting a price point. By using their words, you not only validate your ideas but also have ready-made marketing copy.

5. Seeking Inspiration: Amy Porterfield’s ICA Calls

Looking for advice on how to conduct these conversations effectively? Check out Amy Porterfield’s ICA (Ideal Client Avatar) calls. These calls are a goldmine for discovering what your target audience truly wants and needs. By understanding their pain points and desires, you can tailor your course bonuses to meet their specific demands.

6. Overcoming Challenges: The Journey of Course Creation

Creating courses can feel overwhelming, but I want you to know that it’s normal to face challenges. Some common roadblocks include imposter syndrome, fear of not being taken seriously, and struggling to narrow down what to teach or how to structure your course. 

Remember, simple doesn’t mean easy. It takes work, patience, focus, and investment. But trust me, it’s worth it!

And there you have it! Selling online courses doesn’t have to be a struggle. By incorporating strategic bonuses into your marketing strategy, you can boost your course revenue and create an irresistible offer for your audience. 

Remember to engage in meaningful conversations with potential customers, leverage the power of perceived value, and use the bonus sandwich approach to create a well-rounded course package. So, go out there and infuse your online courses with irresistible bonuses. Your audience will thank you for it!

Now go forth and create courses that not only deliver valuable content but also provide those irresistible extras that keep customers coming back for more.
Want more tips on selling online courses and boosting your course revenue? Book a call with me today I’ve got more strategies and techniques just waiting to be shared with you.

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