There’s a new kid on the cyber block. Clubhouse, an audio based platform you can only join by invite. I was lucky enough to land one of those coveted invites, which led to me coming up with 3 social media marketing tips to keep in mind when trying out new platforms.
Before I go any further, I’d like to make a confession.
My only foray into periscope was streaming a Gordon Lightfoot concert. I only lasted ten minutes on TikTok before deleting the thing.
I’ve never done an Instagram reel. It took me years to hop on Reddit.
As you can see, social media is not my thing. I’m that person who still has a landline.
Although to be fair, we are getting ready to cut the cord.
Evidently, I’m not an early adopter. I prefer to sit back and watch before adapting platforms for my business or personal life.
I’m on clubhouse, and I'm totally not addicted. For now.
But what the heck am I doing on there, if I'm not an early adopter?
I’m testing it.
I know I'm not an early adopter, and I'm really okay with that. I choose to focus my time, effort, energy, and resources on things that have been proven, using strategies that I know will work.
That said, I also know that steadfastly not chasing the shiny strategies can cause you to miss out on some stuff. One example are the free and hot leads that turn into paying clients I scored on clubhouse.
Managing to get an invite in of itself was nearly just as awesome. Those are so hard to get, rumor has it they are going for a hundred bucks on eBay.
After getting the elusive invite, I decided to see what it was all about. Before I did that, I knew I had to set some rules for this test.
These are pretty good rules / tips for anything that you want to test out that's new, whether that's Instagram, Facebook, LinkedIn, or one of the newer platforms.
Tip #1 Goal and purpose
I had to have a very specific purpose and goal for being there. There’s no way I’m spending time on a platform without a goal in mind. Because investing your time into something without that clear cut goal is a really quick way to lose yourself.
I'm talking about those people you hear are on clubhouse for 12 to 16 hours a day, and we’re not really sure what they're accomplishing except the vanity metrics.
I mean, even when I work on my vegetable garden, I've had a goal. You might not meet the goal, it still has to be there.
In case you were wondering, I sadly never made all those bottles of tomato sauce with my garden produce. Although, I believe, I managed to make one family of deer rather happy.
By joining a platform with a goal in mind, I know I am making my intentions clear.
If you want a clubhouse tutorial or other social media marketing tips, go ahead and shoot us a message. You can find us on every social platform at System to THRIVE or on clubhouse at Alyson Lex.
Tip #2 Measurable results
The second rule was I needed measurable results in order to continue.
I do not want this to be something that I'm just dumping time, effort, energy and resources into without getting measurable results.
This meant I had to find a way of measuring those results, and I had to see them before continuing.
What I did was drive people from my clubhouse bio to a specific link to get them to register for my challenge. In that way, I was able to see who was registering from Clubhouse.
What that allowed me to discover was that of the people that registered to attend my challenge, about half of them were brand new to my list and came from clubhouse.
If you're not actively promoting something, then it's really a thought leadership program. But this is where rule number one comes into play. Have a goal.
Half of my registrants came from clubhouse, and were brand new to my list.
At least one of those registrants that I met on clubhouse, registered for my challenge and got to know me, had a sales call and closed.
I’ve closed leads using this strategy on clubhouse. Which means rule number one and rule number two work.
Tip #3 Time is money
Time is money, money is time. It might be an old cliché, but I believe it is one of my most crucial social media marketing tips.
A strategy should never take so much time that it moves me away from money making activities.
This is probably why I hesitate with most platforms. I know they can work but the time investment required to make them work moves me from revenue producing tasks and into hope based marketing, which I am 100% against.
It’s very easy to get distracted on these platforms. Apps like clubhouse are designed to be on your phone, accessible all the time with notifications.
The thing that I like about clubhouse, and was really part of the decision of me hopping onto this is there's not a lot of time investment upfront. I don't have to produce a ton of video content. I don't have to really even produce any content in the first place to be on the platform.
In fact, it's designed for me to create content on the fly, interacting, answering questions, and building relationships.
I get to set the boundaries of how much I want to give away. That said, if I'm hosting a room, which I do, and it's on a specific topic, of course, I have a quick outline of things I might want to cover.
But I'm not preparing a ton of content ahead of time.
These social media marketing tips are an ongoing process
Those are my three rules for all these shiny platforms being rolled out. So far with clubhouse it's working, but the test is going to continue.
I'm not done testing it.
And frankly, once it stops working, or if it stops working, I'm out of there. I'm off the bandwagon and back to the things that I know are going to continue working for the long run.
That being said, there's absolutely no reason to not try something if it follows these rules or the rules that you set for yourself.