If you ever heard the expression “email is dead,” you better check your sources. Email marketing is far from being ineffective, and according to a 2017 study conducted by Custora, email marketing actually contributes 7% of total customer acquisition, making it the third best customer acquisition tool behind organic search and CPC. Not only did email marketing bring in the third most customers, but the same study showed that customers reached through email marketing are 11% more valuable than the average customer, spending well above what customers brought in from …
How To Write Sales Emails That Don’t Suck
Do you ever feel like your emails are annoying people? Or worse yet, have you been told by more than one person that your emails are annoying or intrusive? Or, even worse… they’re getting deleted and ignored and not making you a single sale? It can be so hard to find the balance between engaging and connecting with your email list while still representing what you have to offer and converting potential clients; believe me, I get it. With the way we’re all inundated with emails lately, you have to …
How To Work With Your Copywriter
You know just about everything there is to know about running your business, right? From how your products change lives to the process it takes to get your products into your clients hands. Well, almost. You know how to physically get your products to your clients, but as far as getting them to know how badly they need your products…that’s a little iffy, am I right? Since you’re a wizened business owner and modern entrepreneur, though, you know you need to hire a copywriter who will make the marketing and …
How Successful People Make The Most Of Their Copy
You know, I’ll be the first to tell you: having great copy can make or break a business. I am 100% for investing in a great copywriter who can bring your message and your products to the world. That investment will pay for itself time and time again, starting in the first month and lasting for years. But even the best copy won’t go as far as it should if you aren’t leveraging it correctly. Writing engaging, entertaining, converting copy is one of the first steps of a marketing campaign, …
How To Vet A Good Copywriter
Shopping around for a great copywriter can be a nerve-wracking experience. Who can you trust to tell your story authentically and compellingly? Who can you trust to even be able to write well? With websites like Upwork offering writers with a range of skill levels, it seems like you never know who you’re going to be connected with, and if they’ll even be worth your time. Next time you’re looking for a rockstar to write your copy, try these tips to make sure you’ve got a reliable, skilled contractor working …