View Post

3 Places to Quickly Find Customers

You have a product you want to sell right now. You don’t have time or the resources to launch a massive campaign. You want to find customers who will convert with the least amount of effort on your part. There are two types of customers. There’s low hanging fruit and top of the tree fruit. The low hanging fruit is going to be one of your fastest paths to cash. The low hanging fruit are the easy pickings. They are the fruit you can get without climbing the tree. Low …

View Post

Do you know your audience? Then you should have no problem answering these 6 questions

Know your audience. That phrase is drilled into every marketer and business owner. You’re probably tired of hearing it by now. Yet it is true. You cannot sell something to someone if you don’t know who they are, or what they want. If you can answer these six questions, then you’ve done your homework. Who is your audience, anyway? Sounds a bit redundant, doesn’t it? But who exactly are your audience? If you’ve been in business for a while, you’ve no doubt heard of demographics and psychographics. Demographics are your …

View Post

Business Lessons Learned From Searching For My Cat

On August 9th, my contractor left a door open. My first foster failure (and cat #5) Jack decided that he wanted to check out what was on the other side of that door. Cue 43 days of frantic searching for an indoor cat whose closest interaction with the outside was meowing at the birds out the window. Eventually, on the night of day 42, my neighbor called and said she saw what she thought was Jack in her backyard. On day 43 we set a trap and had him 2 …

View Post

11 Ways to Completely Revamp Your Copywriting

If you’re reading this article, I’m betting that you fall into one of two camps. You’ve either been writing copy for your business for a lotta years… or you’re brand new, trying to create winning copy on the fly. Either way, there are some bad habits that you can easily and quickly pick up along the way. Inundating your copy with exclamation points, perhaps! (Even though a carefully placed exclamation point can be a real benefit to your writing)… A minimum of 14 different colors and 7 different fonts… The …

View Post

7 Quick Tips to Rocking Your Sales Copy

I’ll be the first to tell you that writing great copy is both one of the most difficult jobs in marketing and one of the simplest. The rules to good copy are fairly straight-forward; the mediums defined. When you’re writing your own copy, you’ll work with or at least collaborate with designers and subject matter experts, and have resources to find out exactly what you need to know to write a decent sales page or email campaign that engages and converts. In order to cut through all the noise that’s …