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Find The “Copy Gold” In Your Customers

This is how you’re going to mine for Copy Gold… Let’s dive right into this post with a bold statement:  Most Marketers are LAZY Targeters. Most people think that if you’re going into business, you can hang your virtual shingle and you’re going to make it big.  People are going to “discover” what you’ve got for sale and they’re going to flock to you. (Admit it.  You thought it was going to be easier than it was… didn’t you? I did!) Their products are designed “for everyone,” and their target …

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Anatomy of a Great Offer

The whole reason you’re writing sales copy in the first place is to get the sale.  Am I right, or am I right? Your offer is going to be what entices your customer to take action RIGHT NOW.  It’s what your prospect will use to justify their decision to purchase or not to purchase.  And the strength of your copy, much like your headline, will determine how successful you are with this effort. There are three parts of an offer – and we’re going to take a deeper look into …

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4 CTA Types You Need To Know (To Sell Anything You Want)

What do you think of when I say “Call To Action?” If you’re like most entrepreneurs – myself included – you think of that buy button that’s hanging out on your sales pages. But sales copy is for more than simply money-to-pocket transactions.  In fact, we’ve identified FOUR things that you might ask your customers for on a regular basis.  And each one of them is a different ask – a different part of your relationship with your customer. Which also means that each one requires something different from YOU …