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You’ve Got To KNOW Your Target Before You Start: Listen Up, AARP (Part 3)

If you’ve been tuned in the last couple of weeks, we’ve covered what not to do when writing sales messages as well as how to make your prospective clients clamouring at the chance to work with you or buy your product. (If you’ve missed the beginning – Start Here with the first post in this series.) Today we’re going to be talking about how to find out what your audience really thinks. See, here’s the thing: when you create your sales copy, you want to use language that your audience …

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You’ve Got To KNOW Your Target Before You Start: Listen Up, AARP (Part 2)

If you recall, last week we talked about big mistakes some companies are making in their marketing campaigns, and how you can do better (if you missed it, check it out here).  Here’s a quick recap: This week, we’re going to cover everything you need to be talking about to get your target customer craving your services like a college kid craves tacos. Let’s get started. Dating your Audience The number one thing we want as humans is connection. Our psyches are primed for connection, and more than a want, …

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You’ve Got To KNOW Your Target Before You Start: Listen Up, AARP (A 3 Part Series)

Tl;dr:  Here’s what you need to know: Consumers are absolutely inundated with sales messages. Most of these messages are NOT targeted… So customers are surrounded by the media clutter, leaving them overwhelmed, and frankly, a little jaded. This both: Presents us with an opportunity Serves as a warning of what not to do I am constantly getting sales letters from AARP, telling me the benefits of joining their membership. I think you all should know that I am 29* (*for the 3rd or 4th time), and though I will be …

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Poking the Bruise: Knowing Your Audience’s Pain Points

As a coach or a speaker or an author, you usually want to make your audience feel great. You want to empower them, motivate them, and get them to make big action to make big change in the world. And that’s great. We need big change, and you’ll be the mastermind behind that change. But before you can make your audience feel great… really, before they’ll even listen to you, you gotta make them hurt. Here’s why: They won’t change until they hurt. They won’t even move until they hurt. …

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Find The “Copy Gold” In Your Customers

This is how you’re going to mine for Copy Gold… Let’s dive right into this post with a bold statement:  Most Marketers are LAZY Targeters. Most people think that if you’re going into business, you can hang your virtual shingle and you’re going to make it big.  People are going to “discover” what you’ve got for sale and they’re going to flock to you. (Admit it.  You thought it was going to be easier than it was… didn’t you? I did!) Their products are designed “for everyone,” and their target …