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How Successful People Make The Most Of Their Copy

You know, I’ll be the first to tell you: having great copy can make or break a business. I am 100% for investing in a great copywriter who can bring your message and your products to the world. That investment will pay for itself time and time again, starting in the first month and lasting for years. But even the best copy won’t go as far as it should if you aren’t leveraging it correctly. Writing engaging, entertaining, converting copy is one of the first steps of a marketing campaign, …

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How To Vet A Good Copywriter

Shopping around for a great copywriter can be a nerve-wracking experience. Who can you trust to tell your story authentically and compellingly? Who can you trust to even be able to write well? With websites like Upwork offering writers with a range of skill levels, it seems like you never know who you’re going to be connected with, and if they’ll even be worth your time. Next time you’re looking for a rockstar to write your copy, try these tips to make sure you’ve got a reliable, skilled contractor working …

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Why You Should Absolutely Turn Down Business As An Entrepreneur OR The Biggest Mistake I Made in My Business: And The Three Lessons I Learned

The single biggest mistake I’ve ever made in business was to accept clients. Well, I guess I should elaborate. The biggest mistake I ever made in business – the mistake that left me borrowing money from my mom to pay rent and getting a J-O-B to survive – was accepting any and every client that would pay me. Ironically enough, my fear of turning money away ended in the very thing I feared most: losing money, and a lot of it. Let’s start in the beginning. When I first started …

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5 Secrets from a Professional Copywriter

As of this writing, I have had hundreds of clients and way, way too many cups of coffee. I’ve been personally trained under the Masters of Copywriting (yes, I promise, there were ninja classes involved), and I’ve nearly burnt out my computer from all the typing on all the pages of copy I’ve written. Totally not bragging. Just…explaining that I’ve seen a few things. From what I’ve seen, I think that a lot of companies come to copywriters not really knowing what to expect from the relationship, which is fair. …

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4 Little Changes That’ll Make a Big Difference in Your Copywriting

Do you ever feel like your copywriting is missing something… maybe a little “oomph”? It gets the job done, but you’re not making as many conversions as you should be and certainly not selling as much as you want. Even if you follow the big copywriting rules, have a strong Call To Action, and generally write some good copy… when it’s not producing the right results, you’ve gotta revisit your copy and see what’s going wrong. We’ve all been there. Sometimes, you just hit a wall or haven’t landed on …