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How to Perform Funnel Analysis Using Conversion Checkpoints

Your conversion funnel is the entire online process that eventually results in customers buying your product. At each stage of the buying process, there is a checkpoint/spot where conversion can drop off. When this happens, you need to perform a funnel analysis. Funnel conversion problems start with driving traffic. Whether you’re running ads, using organic promotion, podcast, interviews, or whatever other promotion tactic you’re using… there is always the possibility something will go wrong. When it does go wrong, you might feel stuck on where to start or how to …

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How To: Narrow Down Your Ideal Client

When you begin to market your business, you need to focus on reaching one single client – only one. Sure, one solitary customer won’t be paying all of your bills (and vacation fund – wink wink) but knowing exactly who you’re marketing to and tailoring every single message to that very specific person will give your marketing direction and cohesion and help you to position yourself as the expert to the people who need to hear you. The biggest objection I hear when I say that my clients need to …

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How to get your copy read from beginning to end using the dual readership path

I won’t be surprised if you’ve never heard about the dual readership path before. It’s a hush-hush copywriter trick we use to make sure our copy is read from beginning to end. Don’t tell them I told you the secret. 95 to 99% of readers are going to skim your copy. They are not going to read it all. Even if they don’t skim, they’re not going to get all of the information in the first go. There’s a very small subset of people who will read every single word …

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Copywriting Questions and Answers for Beginners

Copywriting is the new hot topic in marketing, with new copywriters showing off their successes online, offering courses on the trade, and writing hundreds of articles on doing the job well.  With so much buzz around the term, freelance writers are more curious than ever about getting into the copywriting trade, which by online accounts is quite lucrative.  As someone who has been a professional copywriter for over ten years, though, and with training from top copywriters like Dan Kennedy, I can tell you a couple of things about copywriting, …

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Going into business with a friend – is it possible?

Yes! Going into business with a friend is considered taboo by some. Keep your business life and personal life separate. That’s the standard advice. I’m here to tell you there’s absolutely nothing wrong with going into business with a friend. I’ve done it more than once. That’s mostly because I have smart and amazing friends, but that’s beside the point. I like to do business with people I’m friends with, because I prefer to do business with people I like.  My business with friends Ask A Copy Expert was the …