View Post

How To: Convert More Potential Clients On a Sales Page

If a tree falls in a forest and no one is around to hear, does it make a sound? If a sales pages doesn’t convert, is it still a sales page? While technically a sales page could still be a sales page even without a high percentage of conversions, business would probably be better if the sales page did convert well, right? An average conversion rate is 2.35%, but wouldn’t a 5% conversion rate be amazing? Use the tips I share here to get you even closer to converting all …

View Post

How To: Be More Persuasive

Let’s say you just finished the world’s most helpful self-help book ever to be written. It’s smart; it’s funny; it will connect with every single reader, and it’s backed by the best of neuroscience. Eagerly, you send it off to the publisher, and ten weeks later, get your first hard copy. Then you wait. Nothing happens. Readers aren’t knocking down your door demanding to praise you in person, and when you go to the bookstore, even when you’re standing right next to your magical book, no one asks you for …

View Post

10 Fun Facts About Copywriters

Today, let’s talk about all things fun in the copywriting community. When you work with a copywriter, you expect professionalism, expertise, and kick-ass results, right? With great copywriters, though, you’re getting so much more than a robot with a pen and paper. Here are 20 fun things you might not have known about copywriters before. Most copywriters have very little formal training.     You’d be hard-pressed to find any universities that offer a Bachelor’s Degree in Copywriting, and yet there are hundreds of books and thousands of articles written …

View Post

Email Marketing: A Surprisingly Effective Tool in Digital Sales

If you ever heard the expression “email is dead,” you better check your sources. Email marketing is far from being ineffective, and according to a 2017 study conducted by Custora, email marketing actually contributes 7% of total customer acquisition, making it the third best customer acquisition tool behind organic search and CPC. Not only did email marketing bring in the third most customers, but the same study showed that customers reached through email marketing are 11% more valuable than the average customer, spending well above what customers brought in from …

View Post

How To Write Sales Emails That Don’t Suck

Do you ever feel like your emails are annoying people? Or worse yet, have you been told by more than one person that your emails are annoying or intrusive? Or, even worse… they’re getting deleted and ignored and not making you a single sale? It can be so hard to find the balance between engaging and connecting with your email list while still representing what you have to offer and converting potential clients; believe me, I get it. With the way we’re all inundated with emails lately, you have to …