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Work burnout will kill your business faster than any bad marketing plan

Pushing yourself beyond your limits is not the recipe for success you think it might be. On the contrary, it can lead to work burnout. Imagine working so hard, your body gives out and your brain stops working. I’ve been there, and I don’t recommend it. Here’s my story. A curse in disguise The world came to a complete standstill in March 2020. Things drastically changed for everyone. The anxiety I didn’t realize I’ve always had, reared its ugly head and quickly took over my entire being. I wasn’t sleeping. …

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The Unsolicited Marketing Pitch – to send or not to send

The unsolicited marketing pitch is becoming an epidemic. I’m not using that term lightly, considering current times. But there’s no doubt the marketing industry is facing a deadly epidemic. The Pitch Pic Few things are as shocking as talking to someone online, really hitting it off – then out of the blue, they send you an unsolicited nude picture. The business equivalent is the unsolicited marketing pitch. I’m going to call it the pitch pic. You probably saw that one coming. So you get these friend requests or messages from …

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How To Solve Business Issues With Sales Copy

We all know that great copy is key to starting a marketing campaign, website, or any business effort. Using the right words to foster trust and connection, persuade, and convert customers is what leads to sales, after all.  Copy isn’t just good for that initial contact, though. When your customers are dissatisfied or confused, or you’re facing a mid-quarter slump, copywriting can be the tool that helps you to overcome some of your business challenges quickly and effectively.  Here’s how to solve a couple of the top challenges businesses face …

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Learn from me and avoid these email marketing mistakes

Your email copy has everything good copy should have. Sentences are well written, subject lines are catchy, and the call to action is perfect. Yet you know you have to be making some email marketing mistakes, because your perfect copy still isn’t converting. You’re right. There are any number of mistakes you are making. The most probable one is list abuse. “Thank you for welcoming me. My name is Alyson. I am a reformed list abuser. Here is my confession.” Irregular emails Not constantly reaching out to your customers is …

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Two phrases that will help you connect with your customer

Who is your customer? If you say the guy with the credit card, you’re correct. You’ll also never connect with your customer if you just view them as a money-making machine. Customers are people. When you reach out to them, you are connecting with a fellow human. In today’s world, even though we’re super digitally connected, we are still very much isolated. That’s why we all want to feel like we are part of something bigger than ourselves. If you use these two important things in your copy, you’re going …