If you’re going to invest the time and money it takes to put a web presence out there… then invest the extra time it’s going to take to make sure it’s doing the right thing for your business. These 4 things can be used as a starter checklist to AUDIT YOURSELF and make sure that your website is working at its fullest potential. MISTAKE #1: Talking About Yourself TOO MUCH I get it – it’s YOUR website. You want to showcase how amazing you are, and how great your offerings …
Are you making these 3 sales copywriting mistakes?
Your sales copy is perfect. It follows all the rules of grammar and marketing to a T. Yet because of some sales copywriting mistakes, you’re still not converting. Before ending and rebuilding your marketing strategy from scratch, consider if you are making these sales copy mistakes. Here are three “don’ts” I see time and again in a lot of copy. Too much I and very little you in your sales copy Imagine you’re busy having a cup of coffee, when a salesperson knocks at your door. Because you are polite, …
3 Social Media Marketing Tips: a case study of my experience on Clubhouse
There’s a new kid on the cyber block. Clubhouse, an audio based platform you can only join by invite. I was lucky enough to land one of those coveted invites, which led to me coming up with 3 social media marketing tips to keep in mind when trying out new platforms. Before I go any further, I’d like to make a confession. My only foray into periscope was streaming a Gordon Lightfoot concert. I only lasted ten minutes on TikTok before deleting the thing. I’ve never done an Instagram reel. …
3 Places to Quickly Find Customers
You have a product you want to sell right now. You don’t have time or the resources to launch a massive campaign. You want to find customers who will convert with the least amount of effort on your part. There are two types of customers. There’s low hanging fruit and top of the tree fruit. The low hanging fruit is going to be one of your fastest paths to cash. The low hanging fruit are the easy pickings. They are the fruit you can get without climbing the tree. Low …
Do you know your audience? Then you should have no problem answering these 6 questions
Know your audience. That phrase is drilled into every marketer and business owner. You’re probably tired of hearing it by now. Yet it is true. You cannot sell something to someone if you don’t know who they are, or what they want. If you can answer these six questions, then you’ve done your homework. Who is your audience, anyway? Sounds a bit redundant, doesn’t it? But who exactly are your audience? If you’ve been in business for a while, you’ve no doubt heard of demographics and psychographics. Demographics are your …