I’ll be the first to tell you that writing great copy is both one of the most difficult jobs in marketing and one of the simplest. The rules to good copy are fairly straight-forward; the mediums defined. When you’re writing your own copy, you’ll work with or at least collaborate with designers and subject matter experts, and have resources to find out exactly what you need to know to write a decent sales page or email campaign that engages and converts. In order to cut through all the noise that’s …
How To: Write An Amazing “About” Page
The About page is often the most difficult page to write. It’s easy to talk about our products all day long; after all, they’re amazing! And writing about our passions is also pretty easy – because we’re so passionate about it. But writing about ourselves? That gets tricky. In fact, many experts that I’ve talked to recently have said that they DON’T encourage their clients to write an about page simply because it’s not a conversion-oriented page on the website. HOLY TOLEDO is that wrong?! Your about page is PRIME …
How To: Convert More Potential Clients On a Sales Page
If a tree falls in a forest and no one is around to hear, does it make a sound? If a sales pages doesn’t convert, is it still a sales page? While technically a sales page could still be a sales page even without a high percentage of conversions, business would probably be better if the sales page did convert well, right? An average conversion rate is 2.35%, but wouldn’t a 5% conversion rate be amazing? Use the tips I share here to get you even closer to converting all …
How To: Be More Persuasive
Let’s say you just finished the world’s most helpful self-help book ever to be written. It’s smart; it’s funny; it will connect with every single reader, and it’s backed by the best of neuroscience. Eagerly, you send it off to the publisher, and ten weeks later, get your first hard copy. Then you wait. Nothing happens. Readers aren’t knocking down your door demanding to praise you in person, and when you go to the bookstore, even when you’re standing right next to your magical book, no one asks you for …
10 Fun Facts About Copywriters
Today, let’s talk about all things fun in the copywriting community. When you work with a copywriter, you expect professionalism, expertise, and kick-ass results, right? With great copywriters, though, you’re getting so much more than a robot with a pen and paper. Here are 20 fun things you might not have known about copywriters before. Most copywriters have very little formal training. You’d be hard-pressed to find any universities that offer a Bachelor’s Degree in Copywriting, and yet there are hundreds of books and thousands of articles written …