Yes! Going into business with a friend is considered taboo by some. Keep your business life and personal life separate. That’s the standard advice. I’m here to tell you there’s absolutely nothing wrong with going into business with a friend. I’ve done it more than once. That’s mostly because I have smart and amazing friends, but that’s beside the point. I like to do business with people I’m friends with, because I prefer to do business with people I like. My business with friends Ask A Copy Expert was the …
Direct mail marketing is not dead, and you should be using it
Everyone and their grandmother is selling stuff on the internet. You wish there was a place to market yourself that’s not over saturated. In other words, you probably haven’t tried direct mail marketing yet. My husband will trudge through our yard (in flip flops) through a 2-foot snowfall in the winter to check the mailbox every single day. I can assure you, he is not as determined when it comes to the promotions tab of his inbox. Be honest, how many times do you open your own promotion tab? I …
3 Types of Client Testimonials and How To Get Them
First things first: What ARE Client Testimonials, anyway?! Testimonials are one of the most powerful marketing tools at your disposal… and the reason is pretty simple: Your customer has been screwed. A LOT. And when you can show them REAL words from REAL people who can show why you’re awesome…. It helps overcome that “but will I get taken for a ride?” objection. There’s a saying that what other people say about you is stronger than what you can say about yourself – and this goes double for testimonials. If …
FOUR Huge Mistakes I See Business Owners Making With Their Websites
If you’re going to invest the time and money it takes to put a web presence out there… then invest the extra time it’s going to take to make sure it’s doing the right thing for your business. These 4 things can be used as a starter checklist to AUDIT YOURSELF and make sure that your website is working at its fullest potential. MISTAKE #1: Talking About Yourself TOO MUCH I get it – it’s YOUR website. You want to showcase how amazing you are, and how great your offerings …
Are you making these 3 sales copywriting mistakes?
Your sales copy is perfect. It follows all the rules of grammar and marketing to a T. Yet because of some sales copywriting mistakes, you’re still not converting. Before ending and rebuilding your marketing strategy from scratch, consider if you are making these sales copy mistakes. Here are three “don’ts” I see time and again in a lot of copy. Too much I and very little you in your sales copy Imagine you’re busy having a cup of coffee, when a salesperson knocks at your door. Because you are polite, …