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How To: Convert More Potential Clients On a Sales Page

If a tree falls in a forest and no one is around to hear, does it make a sound? If a sales pages doesn’t convert, is it still a sales page? While technically a sales page could still be a sales page even without a high percentage of conversions, business would probably be better if the sales page did convert well, right? An average conversion rate is 2.35%, but wouldn’t a 5% conversion rate be amazing? Use the tips I share here to get you even closer to converting all …

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How To: Be More Persuasive

Let’s say you just finished the world’s most helpful self-help book ever to be written. It’s smart; it’s funny; it will connect with every single reader, and it’s backed by the best of neuroscience. Eagerly, you send it off to the publisher, and ten weeks later, get your first hard copy. Then you wait. Nothing happens. Readers aren’t knocking down your door demanding to praise you in person, and when you go to the bookstore, even when you’re standing right next to your magical book, no one asks you for …

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10 Fun Facts About Copywriters

Today, let’s talk about all things fun in the copywriting community. When you work with a copywriter, you expect professionalism, expertise, and kick-ass results, right? With great copywriters, though, you’re getting so much more than a robot with a pen and paper. Here are 20 fun things you might not have known about copywriters before. Most copywriters have very little formal training.     You’d be hard-pressed to find any universities that offer a Bachelor’s Degree in Copywriting, and yet there are hundreds of books and thousands of articles written …

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Email Marketing: A Surprisingly Effective Tool in Digital Sales

If you ever heard the expression “email is dead,” you better check your sources. Email marketing is far from being ineffective, and according to a 2017 study conducted by Custora, email marketing actually contributes 7% of total customer acquisition, making it the third best customer acquisition tool behind organic search and CPC. Not only did email marketing bring in the third most customers, but the same study showed that customers reached through email marketing are 11% more valuable than the average customer, spending well above what customers brought in from …

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How To Write Sales Emails That Don’t Suck

Do you ever feel like your emails are annoying people? Or worse yet, have you been told by more than one person that your emails are annoying or intrusive? Or, even worse… they’re getting deleted and ignored and not making you a single sale? It can be so hard to find the balance between engaging and connecting with your email list while still representing what you have to offer and converting potential clients; believe me, I get it. With the way we’re all inundated with emails lately, you have to …

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How To Work With Your Copywriter

You know just about everything there is to know about running your business, right? From how your products change lives to the process it takes to get your products into your clients hands. Well, almost. You know how to physically get your products to your clients, but as far as getting them to know how badly they need your products…that’s a little iffy, am I right? Since you’re a wizened business owner and modern entrepreneur, though, you know you need to hire a copywriter who will make the marketing and …

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How Successful People Make The Most Of Their Copy

You know, I’ll be the first to tell you: having great copy can make or break a business. I am 100% for investing in a great copywriter who can bring your message and your products to the world. That investment will pay for itself time and time again, starting in the first month and lasting for years. But even the best copy won’t go as far as it should if you aren’t leveraging it correctly. Writing engaging, entertaining, converting copy is one of the first steps of a marketing campaign, …

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How To Vet A Good Copywriter

Shopping around for a great copywriter can be a nerve-wracking experience. Who can you trust to tell your story authentically and compellingly? Who can you trust to even be able to write well? With websites like Upwork offering writers with a range of skill levels, it seems like you never know who you’re going to be connected with, and if they’ll even be worth your time. Next time you’re looking for a rockstar to write your copy, try these tips to make sure you’ve got a reliable, skilled contractor working …

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Why You Should Absolutely Turn Down Business As An Entrepreneur OR The Biggest Mistake I Made in My Business: And The Three Lessons I Learned

The single biggest mistake I’ve ever made in business was to accept clients. Well, I guess I should elaborate. The biggest mistake I ever made in business – the mistake that left me borrowing money from my mom to pay rent and getting a J-O-B to survive – was accepting any and every client that would pay me. Ironically enough, my fear of turning money away ended in the very thing I feared most: losing money, and a lot of it. Let’s start in the beginning. When I first started …

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5 Secrets from a Professional Copywriter

As of this writing, I have had hundreds of clients and way, way too many cups of coffee. I’ve been personally trained under the Masters of Copywriting (yes, I promise, there were ninja classes involved), and I’ve nearly burnt out my computer from all the typing on all the pages of copy I’ve written. Totally not bragging. Just…explaining that I’ve seen a few things. From what I’ve seen, I think that a lot of companies come to copywriters not really knowing what to expect from the relationship, which is fair. …